4/7/2023 0 Comments OmnipresenceWe’ve been hardwired to feel good when we receive compliments and feel bad when are criticised… It’s natural for people to seek compliments and avoid criticism. ![]() Fear of being criticised, of looking stupid, of being exposed, of embarrassment and ridicule. The greatest limiter on your pursuit of marketing omnipresence is fear. This doesn’t have to mean going against the grain – it can simply mean applying the same technique as your competitors but in a completely different way – for example, a Facebook ads campaign with a whacky ad creative. It’s an honest, risk-reducing thing to do, but it takes serious time and repetition to make any considerable indent on presence and awareness.īrands that implement marketing tactics that are controversial or bold will immediately fast-track themselves towards the ultimate position of omnipresence. Too many marketers and business owners work on what’s tried and tested in their industry – effectively blending in with their competitors. This might sound like ‘marketing 101’, but it’s something that very few companies actually do. The speediest way of increasing your presence is to stand out. Omnipresence might sound impossible (sorry about that!), but it isn’t, in fact, it’s very much an achievable goal.Īs you’d imagine, there are steps to reach it (we’ll get to those in a little while) as well as methods of fast-tracking your progress. You must be prepared to put in continuous hard work or pay somebody to do it for you. Omnipresence requires repetitive consistency AND endless diversity. Apple offers a range of products, from desktop computers and phones to watches and smart speakers – granting them access to many different parts of your life.įor example, do you think Nike will ever stop running adverts? Apple will ever stop developing new products? Coca-Cola will stop placing new vending machines wherever possible? There is never a moment when somebody has ‘done all they can’, ‘reached everyone possible’, or ‘utilised every channel’. ![]() The pursuit of omnipresence is endless (unless every man, woman and child knows who you are). They make progressive steps and believe that they’ve done everything they can. Many marketers and business owners think sending out a few emails, making some phone calls, writing a couple of blogs and recording a few videos is enough. In effect, there are big benefits to being everywhere. The more messages and mediums you control, the more power your marketing has. This is why you must be aiming for omnipresent marketing. Throughout our waking hours, we are bombarded with 1,000’s messages – ads, texts, calls, news stories, notifications, emails, banners, newsfeeds, videos, posters, brand packaging – and when your brand/offer is just one of those messages, it can be almost impossible for it to stick and direct action. There is no such thing as over-exposure in marketing, but being ‘over-exposed to’ is something that all of us have to deal with. How to Achieve Omnipresence in Marketing.Advantages of Omnipresence in Marketing. ![]() These example sentences are selected automatically from various online news sources to reflect current usage of the word 'omnipresent.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Nietzel, Forbes, Jones is reviving the once- omnipresent bowl cut, a bob-and-bangs combo so named because it can be achieved at home with a mixing bowl.Įlizabeth Logan, Glamour, 10 Mar. Reuters, CNN, 18 June 2022 Some nationwide indicators have revealed that one of the consequential impacts of Covid-19 is an acceleration of an already omnipresent skill shortage in growing high demand areas. José Criales-unzueta, Vogue, 27 June 2022 Microsoft scaled down support for the once omnipresent Internet Explorer on Wednesday after a 27-year run, to focus on its faster browser, Microsoft Edge. 2021 Put together with the curation of Dao-Yi Chow and Maxwell Osborne of Public School, the once omnipresent New York brand that put on their own first show with MADE 10 years ago, the event was a full-circle moment. 2022 One way to address the omnipresent threat of such mutations would be to ensure more people had access to the vaccine around the world. Recent Examples on the Web Security was tight, and police were omnipresent: officers with dogs, officers on foot, officers on bikes, officers on jet skis.Īlexander Thompson,, 4 July 2022 King Leopold II, whose name and image are omnipresent in Brussels, reigned over the deaths of millions of Congolese people during a rule that was notably cruel even for the time.Īmy Cheng, Washington Post, 1 July 2022 And then there’s the omnipresent threat of a new, vaccine-resistant coronavirus variant cropping up.Īlasdair Lane, Forbes, 25 Mar.
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